In an interview, adidas CFO Hans Ohlmeyer said the U.S. market growth was too fast for the Group’s infrastructure in the United States, so adidas will set up a new logistics center in the United States this year to eliminate supply bottlenecks. In addition, he revealed that after the reorganization of Reebok is expected to resume growth this year,nike huaraches 2018, but still far from the group expected a large gap.
In the third quarter ended Sept. 30, boosted by the strong double-digit growth in the mainland China market and e-commerce business, adidas Group’s sales rose 9% to 5.677 billion euros while its net profit soared 36% 527 million euros, gross margin was 50.4%. During the period, sales of major brand adidas increased 13.2% YoY to 5,091 million euros, accounting for 89.7% of the total sales. Reebok’s sales growth recorded only 0.6% to 485 million euros, mainly due to the negative impact of the brand strategy of streamlining the distribution network in the United States and product adjustment.
Meanwhile, thanks to an effective digital strategy, adidas Group’s e-commerce business sales jumped 39% YoY. It is learned that the official website of adidas and the Reebok brand have become the largest source of revenue for the Group’s e-commerce business. The Group expects annual sales of its e-commerce platform to reach 4 billion euros in 2020.
Faced with competitors adidas pressing harder and harder, Nike sales in the United States market fell for the first time in two consecutive quarters in nearly three years. In the three months to Nov. 30, sales of US sports brand Nike Group (NYSE: NKE) rose 5% YoY to US $ 8.6bn, surpassing analysts’ forecast of US $ 8.39bn with a gross profit margin of 43%. Net profit Then fell 9% year on year to 767 million US dollars. Nike brand sales in North America continued to decline, down 5% year-on-year to 34.85 billion US dollars, mainly due to footwear and equipment sales fell 7% and 14% respectively.
It is noteworthy that the market research firm The NPD Group released in August last year, sports shoes market report, the United States compared to the previous year’s sales of 1.505 billion U.S. dollars rose slightly to 1.86 billion. Among them, adidas has replaced Jordan as the second largest sports shoes brand in the United States, sports shoes sales increased by more than half, the market share rose to 13%, its basketball shoes sales soared 40% year-on-year. Although Nike is still ranked first, but its basketball shoes sales fell 20% year on year, the second consecutive year of decline, Jordan declined by about 1 / 3. However,